Blue skies and brand utility: How IBM’s The Weather Channel became the US’...
"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make an impact on their community, and the world around...
View ArticleCan You Leverage AI to Strengthen Your Brand Identity?
The integration of AI with brand identity represents a significant shift in how businesses connect with their audience in the digital age, transforming brand voices from static expressions to dynamic,...
View ArticleTesla’s Unconventional Marketing Ethos
Tesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media influence. This experiment was short-lived, as Tesla...
View ArticleHow Brands Are Crafting Personalized Narratives with AI
AI is revolutionizing brand storytelling, offering personalized experiences and emotional engagement, while brands must balance AI's insights with the human touch for authentic...
View ArticleJumping Over Advertising Hurdles During an Election Year
As the 2024 election year approaches, marketers face challenges in a politically charged environment, requiring strategic agility to maintain brand integrity and marketing...
View ArticleShould You Consider Rebranding?
Rebranding is a critical strategy for businesses aiming to stay relevant amidst evolving products, market demands, and consumer perceptions, involving a profound transformation of a brand's identity,...
View ArticleAsda’s Customer-Centric Rebranding Initiative
Asda, a leading British supermarket, has undergone a comprehensive rebrand led by Havas London, introducing a new visual and corporate identity aimed at enhancing its sophistication while maintaining...
View ArticleThe Role of Marketers in Determining Pricing Power
Pricing power is a critical aspect of market strategy, enabling companies to raise prices without losing customers to competitors. It reflects a brand's competitive edge, often resulting from...
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